I have blonde hair so finding a good eyebrow product is a struggle! Kokie is not my new favorite just fyi...
Here are some swatches comparing KOKIE brow color to other brands:
WET 'n WILD brow pencil in "Taupe" - too warm toned brown
MILANI Stay Put Brow Color in 02 Natural Taupe - cool toned, buildable color, I love this one
KOKIE Brow Pomade in Blonde - looks neutral taupe indoors but pulls orange in sunlight
MAYBELLINE Expert Wear brow pencil in "Light Brown" - very orange and WTF?!
KOKIE Brow Pomade in "Blonde" is a medium taupe color that pulls orange (see the pic of it applied to my eyebrow). It is very waxy and goes on heavy no matter how light-handed I tried to be. It is not easily blendable. This color is not buildable, the more you put on = the more cakey it looks, very unnatural.
Only possible good thing I have to say: the color stays put- I tried to use a brow spoolie to try and brush off a little bit of product and lighten the color on my eyebrow but the product would not budge (you can see on the outer corner of my brow where I tried to clean up mess and it would not wipe off,this stuff is waterproof!).
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